Live status · 2026-04-16

Project Status Dashboard

Reconciled across 31 Claude Code sessions (23 Mar → 14 Apr), the Obsidian vault Money Plan v4, and current disk state. Truth source: 18 - Harvest Briefs/_MONEY_PLAN.md (v4, revised 2026-04-11).

Updated: 2026-04-16 12:15 BST · v1 (full reconcile)

Jump to
🔥 The blocker Your actions 6 money lines Infrastructure Outreach Revenue leaks Family / Spencer Tooling Patient work Stale / outdated
!

🔥 Critical blocker — Gemma 7-item batched sign-off email

Not yet sent. Drafted, ready, sitting in 18 - Harvest Briefs/_ACTION-05b__gemma-week1-batched-signoff.md. One email. 45 minutes of Gemma's time. Unlocks 4 of the 6 money-plan lines (L1, L2, L3, L6).

Until this goes out, Veoza can't launch, NHS ICB can't be contacted, MAP Consultancy can't use Gemma's credential, Health Dashboard template can't be signed off. Fastest-value 5-minute action you will ever take.

1
Critical blocker
Gemma sign-off
6
Money-plan lines
v4 focus
11
Revenue leaks
active but £0
325
Publer posts live
6 platforms
£10k+
Month-2 target
realistic
£10.5–26k
Month-1 aggressive
Manus forecast

Top 12 things only you can do

1
Forward the Gemma 7-item sign-off email
~5 min. Open _ACTION-05b__gemma-week1-batched-signoff.md, copy body, send. Single email. Unlocks L1, L2, L3, L6.
2
Send 5 Derby HR Director LinkedIn DMs (start with Nikki Kirbell at Rolls-Royce)
~30 min. Grok verified her as wellbeing lead and active on Menopause Friendly accreditation. Hook: Employment Rights Act 2025 Equality Action Plans (voluntary now, mandatory 2027). Full DM copy in _ACTION-05__week1-execution-brief.md.
3
Create Instantly.ai account — £24/mo Growth plan
~10 min. Use ade.whetton@phwltd.com NOT the DoctoriumGP email. Separation is non-negotiable. Gets the MAP Consultancy campaign rolling behind the manual LinkedIn push.
4
Pick a warm-up domain (not doctoriumgp.com)
~5 min. Options: workplace-menopause.co.uk, menopauseatwork.co.uk, or adewhetton.co.uk. ~£8/yr from Cloudflare Registrar. DNS records (SPF/DKIM/DMARC) handled automatically once chosen.
5
Register CIC at Companies House — £27
~30 min. Name: DoctoriumGP Community Health CIC. Form IN01 + CIC36 at gov.uk/register-a-company. Unlocks £13–55k/yr non-dilutive grant funding (National Lottery, Wellbeing of Women, MSD UK).
6
Submit Natural Dispensary affiliate bank details
~5 min. Dormant affiliate, 25% commission, blocked only on bank info submission. Pure passive revenue that is sitting turned off.
7
Switch Sculptra supplier — Skin On You / Acre Pharmacy
Saves £80/pack (~25%) vs current Church Pharmacy £317.14. Research done 2026-04-16 in docs/context/sculptra-supplier-research-2026-04.md. Open Acre Pharmacy account (Galderma-authorised, audit trail) + trial order from Skin On You.
8
Pursue Church Pharmacy £556.18 Mounjaro cold-chain compensation claim
Live claim from Dec 2025. Don't let it lapse while you move Sculptra spend away from them.
9
Connect TikTok + Dr Gemma Instagram to Publer
~10 min. 325 posts already scheduled across 6 platforms — these two channels silent until accounts connected.
10
Confirm EMSella device ownership status
~5 min answer. Agent 3 said you own it; Agent 5 said acquisition pending financing. L4 of the money plan (152-contact Derby outreach) depends on this — if you own it, outreach goes this week. If not, it's a partnership play with an existing owner.
11
Decide on trading-entity defaults for Track 2 work
Gilt Studio for AI ops, Ade Whetton personal for LinkedIn/newsletter, TBC affiliate-site brand. Confirm or override — Claude assumes defaults otherwise.
12
Greenlight Managed Agents pilot (£20/mo cap, 30-day review)
Social Engagement Engine (gemma-voice-engine-v2.1/social-engagement/) currently only runs while laptop is open. Pilot ports it to Anthropic Managed Agents cloud. Spec in docs/context/managed-agents-pilot.md — say go and it ships end-to-end in one session.

Money plan v4 — 6 focus lines (ship order)

1

Instantly.ai HR Director → Menopause Action Plan Consultancy Track 1

🔥 10-month regulatory tailwind · Employment Rights Act 2025 Equality Action Plans · mandatory 2027
Setup week
M1£500–£3,000 M2£3,000–£10,000 M3£5,000–£15,000 Probability70%
NextYou send the Gemma sign-off email, create Instantly.ai (£24), pick a warm-up domain, send 5 manual Derby HR Director LinkedIn DMs starting with Nikki Kirbell at Rolls-Royce. Offer ladder: £500 / £2,000 / £5,000–8,000 / £3,500 (Manus-corrected). Competitor benchmarks confirm pricing.
2

Veoza (fezolinetant) private service launch Track 1

🔥 90-day NHS window · target end-June 2026 · ~500k UK women currently have no NHS pathway
Blocked on Gemma
M1£500–£2,000 M2£1,500–£4,500 M3£2,500–£6,000 Probability65%
NextGemma signs off LFT schedule + exclusion criteria + named-prescriber role (item 1 in batched email, ~30 min). Claude Code ships the Cloudflare-deployed landing page + eligibility screener + £245 consult booking + LFT bundle pricing. Patient Information Leaflet must stay consult-focused (MHRA prohibits POM advertising). Pitch Dr Gemma to Philippa Roxby (BBC) / Jacqui Wise (BMJ) / Hannah Bradfield (Women's Health UK) as expert source.
3

NHS Derbyshire ICB Women's Health Hub sub-contract Track 1

🔥 One phone call to start · £50–150k/yr · contact named: Beth Fletcher (ICB engagement lead)
Blocked on Gemma
M1£0 M2£0–£4,000 M3£2,500–£12,500 Year 1 combined£100–300k Probability55%
NextGemma says yes/no to NHS-contracted hours (item 6 in batched email, 10 min). First-contact email already drafted in _ACTION-12__jucd-nhs-first-contact-email.md, addressed to Beth Fletcher with fallback to ddicb.enquiries@nhs.net. Parallel routes: NHS SBS Framework AQP + Derby PCN Clinical Directors + Media follow-up via Michael Howard.
4

EMSella Derby outreach sprint — 152 contacts Track 1

106 personalised emails already drafted across 8 Derbyshire verticals · activation, not new build
Ready — device TBC
M1£200–£700 M2£500–£1,500 M3£800–£2,000 Probability40%
NextResolve EMSella device ownership first (agents disagreed). If owned: batch 1 of 40 contacts goes Thursday from a PHW alias (not doctoriumgp.com). Weekly batches through month 1. If not owned: different play — partner with existing EMSella owner.
5

CIC registration + 3 grant applications Track 1

🟢 £27 + 2 hours for £13–55k/yr non-dilutive funding
Not started
M1£0 M2–3£0–£5,000 Year 1 grants£13–55,000 Probability70%
NextYou register DoctoriumGP Community Health CIC at Companies House (£27, 30 min). Manus-drafted Community Interest Statement ready. Then: National Lottery Fairer Life Chances (rolling, highest probability) → Wellbeing of Women (May–June window) → MSD UK (rolling). Action bundle in _ACTION-07__cic-registration-and-grants.md.
6

Ade Whetton Health Dashboard — productised delivery layer Hybrid

Cross-cutting: feeds consults (£245), PT clients (£349–£499), direct digital sales (£97 / £197)
Build week
M1£500–£1,500 M2£1,500–£4,000 M3£2,500–£6,000 Year 1£30–70k Probability60%
NextGemma signs off clinical interpretation template + photo/byline (item 5 in batched email, 15 min). Manus ships productised landing page. Claude Code wires the Elaine Render template system to Stripe + intake webhook for auto-generation. Three-audience segmentation: self-use / PT client / DoctoriumGP patient.

Infrastructure & platforms

Social Engagement Engine (SEE) Local
gemma-voice-engine-v2.1/social-engagement/
Reddit/X/IG/FB/Mumsnet scanner → Gemma-voice reply drafts → review queue. Only runs while laptop open. Posting to Reddit/Mumsnet is HUMAN-ONLY (non-negotiable per SEE rules).
Managed Agents Pilot Awaiting go
docs/context/managed-agents-pilot.md · 2026-04-15
Port SEE to Anthropic Managed Agents cloud. 30-min cron via Cloudflare Worker → MA agent → R2 bucket → see-review/dashboard.html. £20/mo cap, 30-day review. Success bars: ≥95% uptime, ≥40 replies/week, ≥40% approval rate.
PHW Training site Built, not deployed
phw-training/ · 2026-04-10 deep dive
Full training web app with app / book / qualifications / resources pages. Uncommitted. Ready to deploy to Cloudflare Pages.
Content Engine Sales site live
content-engine-sales · £497 / £997 / £297 per month
Sales site live. Gemma briefing live. Client portal + intake form ready. Domain still unregistered (giltstudio.co.uk or thecontentengine.co.uk).
Way to Wellness / JRE landing Live
way-to-wellness/
Live. Mounjaro confirmed at DoctoriumGP. 51 lead reply drafts ready across Reddit / X / Mumsnet — not yet posted.
PT Partnership site Demoted
pt-partnership-site/ + pt-outreach-centre/
Manus: unit economics small (£200–800/PT/mo). Demoted to background in v4. Keep site live with "Coming Soon — Derby Partner Pilot Q3 2026" message, inbound form routes to auto-responder. No active outreach.
Health Dashboard (this repo) Live
TypeScript · Vite · Drizzle ORM · Node.js
Live app. Being productised under Money Plan L6 — becomes the £97 / £197 digital product on top of its use inside consults and PT referrals.
Notion Second Brain CSV imports pending
Obsidian vault AdeSecondBrain is the authoritative active brain now
Notion structure exists, empty. MCP authenticated. Obsidian vault has taken over as the primary second brain with 11 harvest briefs + 15 action files under 18 - Harvest Briefs/. Notion CSV imports remain on the deferred list.
Shopify store Still "My Store"
SkinCeuticals trade account — 28–59% margin
Products imported. Still titled "My Store" — needs renaming to DoctoriumGP, theming, domain wire. On the deferred list (kill unless Cloudflare + Stripe ship earns >£500 first).
See-Review dashboard Built, needs R2 wire
see-review/dashboard.html
Review UI for Gemma-voice reply queue. Currently local. When Managed Agents pilot ships, this moves to Cloudflare Pages and reads from R2 bucket.

Outreach state

Publer — 325 posts scheduled Live
6 platforms running. TikTok + Dr Gemma Instagram still need connecting — those two channels silent.
106 BTL clinic emails Drafted
4 batches, personalised, Derbyshire verticals. Awaiting Line 4 device-ownership confirmation before send.
20 multi-vertical outreach templates Drafted
Not yet loaded into Instantly.ai (which itself isn't set up).
51 lead reply drafts Drafted
Reddit / X / Mumsnet replies for JRE / Mounjaro / menopause. Require human posting — SEE rules.
IM8 affiliate captions New
3 new captions drafted (brain fog, collagen, scrubs) — READY_EMAILS/im8-*.txt. Code DOCTORIUM10 still unused.
Ultrahuman (Vignesh) feedback New
READY_EMAILS/ultrahuman-vignesh-ring-replacement-feedback.html. Pending send. VO2 Max partnership still active pursuit.

Revenue leaks — active accounts earning £0

Natural Dispensary
25% supplements affiliate — bank details never submitted
High
Nuchido NAD+
15% — code DOCTORIUM20 never shared with Gemma
High
IM8 Collagen
10–20% — code DOCTORIUM10 never used (3 new captions drafted)
High
Stride DNA tests
Partnership live, not actively selling
High
SkinCeuticals
28–59% trade margin — Shopify still "My Store"
High
Rejuvenated supplements
Bronze account, zero promotion
Medium
Brick app
Affiliate link active, not promoted
Medium
Parasym / Nurosym
Calendly sent 4 Dec 2024 — 14+ months dormant. Re-engagement email drafted.
High
Abbott Lingo demo
Not booked (may.knight@abbott.com)
Medium
Instagram Custom Audience (9,341 handles)
Never uploaded to ad manager
Medium
LinkedIn content (40 posts)
Never scheduled
Medium

Family / Spencer / learning apps

Spencer A-Level apps Active
Summer 2026 · AQA Bio 7402 / OCR A Chem H432 / Edexcel Geo 9GE0
Multiple apps in repo: spencer-a-star, spencer-alevel-app, spencer-alevel-app-claude, spencer-geography, spencer-revision, spencer-leeds-guide.html. Also spencer-im8-brief, spencer-affiliate-strategy. Handwritten geography notes from 2026-04-08 session need digitising.
Nia learning app
nia-learning-app/
Uncommitted change (M flag in git status) — in active iteration.
Dylan learning app
dylan-learning-app/
Built. Check current status against sessions.
ReadySet + TopSet
readyset-app/ readyset-business-plan/ topset-app/ topset-landing/
In-market learning products. Product specs in docs/context/. Latest state check needed from 2026-03-31 session "Where are we up to with top set and ready set?".

Tooling & connectors

Klaviyo Active
Free tier (250 contacts). MCP installed. Patient nurture automations not yet built.
Mailchimp Backup
Alternative to Klaviyo. Inactive.
Instantly.ai Not subscribed
£24/mo Growth plan. CSV ready for import. Step 3 on your action list.
Publer Live
325 posts scheduled, 6 platforms. TikTok + Dr Gemma IG not yet connected.
Cloudflare Pages Active
Primary hosting. This dashboard deployed here: ade-project-status.pages.dev.
Obsidian (AdeSecondBrain) Active
19 folders, 11 harvest briefs, 15 action files, 2,448 indexed items. Now the authoritative brain.
Notion MCP Auth pending
Installed, needs /mcp auth. CSV imports deferred.
Chrome MCP Active
Via Claude in Chrome extension.

Patient / client work in-flight

Mounjaro service Confirmed
Confirmed at DoctoriumGP. Cold-chain compensation claim live at Church Pharmacy (£556.18 from Dec 2025).
Body composition reports
Jessica Gibson, Caroline Abbott, Ade, Gemma, Helen, Georgina, Jessica, Michelle, Phil — HTML files all in repo root. Template patterns stable.
Ultrahuman ring data Active
Export Feb 2026 + Vignesh ring replacement feedback pending send. VO2 Max partnership pursuit ongoing.
Blood panels Active
Personal blood panel Sep 2025 + multiple client panels. Stride DNA tests partnership exists but dormant.
Skin analysis Active
skinscope-supercharge/ build, Skin demos for Claire + Eggman, reports drafted. SKINSCOPE_SUPERCHARGE_BUILD.md.
Promoitalia / Bacio Skinfill Research done
Deep market research suite complete. Business case, financial analysis, supplier research, training centre research all in HTML.
Sculptra suppliers Switch ready
Research 2026-04-16: Skin On You £236.90 ex-VAT (vs current £317.14) — 25% saving. Open Acre Pharmacy account for Galderma-authorised audit trail.

Stale / outdated — must be updated

CLAUDE.md
"Current Priorities (Updated 22 Mar 2026)" — 3½ weeks old. Still lists the old 12-item priority block instead of Money Plan v4's 6-line structure. Needs replacement with pointer to _MONEY_PLAN.md. Updating this session.
claude-project-state.md
docs/context/claude-project-state.md — same problem. References Mar-22 priorities, doesn't know about Money Plan v4, Managed Agents pilot, SEE, PHW training, Sculptra switch, or Money Plan action files.
session-history-deliverables.md
Last entry is 2026-04-09 ("Session backup + context slimming"). Missing 21 sessions of work after that (TikTok harvest, PHW training site, Gemma voice engine v2.1, harvest weekly task, Chrome cleanup, managed-agents pilot).
Home.md (Obsidian)
00 - Dashboard/Home.md — "Current Priorities (7 Apr 2026)" block is a week old; still shows old 7-item list, not the 6-line Money Plan.
Meta Pixel ID
Landing pages ready but Meta Pixel ID never added. £2k/mo ad budget queued but not spent.
Calendly URL
CTA placeholders on landing pages. Calendly URL still missing.
Dr Gemma Lewis photo
Landing pages still using placeholder. Patient-facing credibility suffers without it.
Parasym partnership
Calendly link sent 4 December 2024 — 14+ months dormant. Every old doc says "6+ weeks overdue". Re-engagement email drafted but never sent.
106 BTL emails (batch 1)
Personalised, drafted, staged — never sent. Blocked only on Line 4 device-ownership confirmation.
Donna Howells VO2 Master follow-up
Email ready to send. Still sitting in READY_EMAILS/vo2-max-vendor-emails.html from 8 Feb 2026.
Menopause guide Canva assembly
23-page layout guide complete. 2–3 hours manual Canva work by you still outstanding. Lead magnet for Meta campaign.
Git uncommitted work
Six directories + files unstaged as of this scan: phw-training/, managed-agents/, see-review/, gemma-voice-engine-v2.1/, nia-learning-app/ (M), new IM8 captions, Ultrahuman feedback email, Sculptra research, managed-agents pilot doc. Want me to commit in logical batches before next sync?